This story must be complete fiction. You have quoted no sources. What’s her website?
You’ve not even mentioned what years this happened. I have a website that made $10k in ads 15 years ago and today makes $500. So the ‘when’ is just as important as the what.

We end up with an article that makes suggestions and provides a story but with no actual evidence.

How did you even learn this information about this fantasy person?

Lazy writing.