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My Year of YouTube: A Learning and Growth Journal — Week 3

Phil Smy
4 min readJan 25, 2025

Finding My Voice in the Rebranding Journey

This week was a turning point in my YouTube rebranding journey as I focused on refining my channel’s tone and storytelling approach. While reviewing my latest content ideas, I had an unexpected epiphany: my viewers are not just seeking entrepreneurial insights; they are looking for authenticity and connection. A simple moment with my guitar — playing a tune to unwind — sparked a parallel between music and entrepreneurship. Both require rhythm, improvisation, and listening to the audience. That realization became a guiding thread for this week.

Weekly Actions

Here’s what I accomplished:

Filmed and Edited New Content:

  • Produced a video titled, “The Entrepreneurial Mindset,” exploring the key traits of an entrepreneurial mindset, such as adaptability, resilience, and the ability to embrace uncertainty as a growth opportunity.
  • Experimented with a quirky yet informative tone, blending humor with actionable advice.

Engaged with the Audience:

  • Responded to every comment on last week’s video.
  • Shared a poll on my community tab asking viewers what they struggle with most in starting their businesses.

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Phil Smy
Phil Smy

Written by Phil Smy

Thinker, musician, writer and chief cook and code washer at ZonMaster.com. He’s also a published fiction author.

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